When website visitors have questions or can’t find something they are looking for, only a small percentage get in touch with you and most of them leave. Initiating conversation is a great way to get their attention and offer help before they disappear without a trace.
The key with proactive engagement is to start conversations with select people, not everybody. With contextual information available in Freshchat, you can make a decision to manually or automatically, and send targeted messages to the people who you think are interested in your product.
By being helpful and relevant, you would have a higher chance of converting people on your website into customers. Targeted messages is also a great way to make your presence felt in your website so that your website visitors know that any help is only a click away.